Introduction: Starting with this entry, Nexaweb’s Solutions Architect Dheeraj Remella will be sharing his experience working with companies/governmental organizations such as Blue Cross Blue Shield of Massachusetts, West Corp., State of Tennessee, Citibank, US Navy, Sam Houston Electric Cooperative and ValueOptions to offer an analysis of the business and economic challenges companies in the healthcare, financial services, Call Centers and Utilities industries that are driving their need for application modernization.
I picked Insurance industry to start with for two reasons: immediately prior to joining Nexaweb, I worked in the industry as a solutions architect, so I have fresh insight into current practices and processes; and the insurance industry is by far the oldest industry in modern history, hence it comes with all the challenges around keeping up with times and streamlining its mechanics.
Without further ado, let us begin the journey together.
Insurance by definition is a vehicle for managing risk. People or companies that want to protect themselves against one or the other kind of a disaster prepay a fixed amount to another person or company to come to the rescue in case a disaster does happen. The idea of risk management has been in existence for a very long time.
There is recorded evidence of risk management in ancient China in 2100 BC when the farmers would distribute their produce across multiple ships to minimize the potential for losses for individual farmer but at the same time, also enabled sharing the risk with a large group of farmers thus reducing the cost of the risk i.e. a ship sinking. The earliest evidence of an agreement-based insurance is found in the aftermath of the Great Fire of London in 1666.
The insurance industry is unique in that it has no product to sell, for all practical purposes. All it sells is an opportunity for entities to share risks with other similar entities and peace of mind that, in case of a disaster or the expected calamity striking, the entity or the dependents (in case of life insurance) are protected from financial ruin. Home insurance, life and accidental death and dismemberment insurance and health care insurance are all familiar examples.
From a business perspective, there is but one common thread amongst all insurance companies. The more efficiently the operations are run, the better the monies are managed to sustain the insurance model for the longest period, reap profits, build reserves for large scale disasters, pay the employees better instead of paying for the operational maintenance, enhance the employee and customer experience interacting with the organization and thus eliminate or minimize turn-over.
Challenges for Insurance
Any analysis of the insurance industry’s challenges must start with an overview of the operational processes associated with generating revenue and maximizing profits:

Insurance company income comes from the premiums paid and the investment returns. One of the key measures that insurance companies use to measure the effective management is the “combined ratio,” which is the ratio of losses (i.e. payments) and expenses together, over premiums. Today, the combined ratio is at or close to 100%. This ratio does not include the investment returns since it would muddle the operational efficiency equation. The only way to get better at the combined ratio is to improve the operational efficiency.
Due to the investment markets underperforming or staying neutral for the most parts, there is little left to offset the underwriting losses. To address this challenge, insurance companies can: increase premiums or decrease expenses. We are not going to talk about increasing premiums, because we know how that discussion would proceed. On the other hand, as simple as it sounds, decreasing expenses means being more efficient which translates to boundary-less information flow. For this to happen, the company needs to get off antiquated technology and systems and embrace modern practices i.e. modernize the business capability.
Insurance companies face another challenge involving the enrollment period. The formula for calculating risks is based on outdated factors such as age and gender based risks that are not in tune with advances in medical innovations, and the companies can sometimes intentionally or inadvertently working with incorrect information supplied by the applicant. This highlights the need for updated business intelligence (BI) engines and up-to-date information for the BI to be based upon.
In addition to these internal factors, there is the giant external factor – government-enforced regulatory changes that carry implementation costs, monitoring costs, auditory costs and non-compliance fees. In some cases, the company’s systems are so old that the cost of implementing a regulatory tracking becomes either largely inaccurate or prohibitively expensive – so much so that the non-compliance fee could be smaller compared to the implementation cost involved. This is again mostly due to deprecated systems and rare skill sets needed to work on such systems instead of commodity skill set to work on standards based technology.
Unexpected regional or global catastrophes such as Katrina or the H1N1 flu or even local incidents such as a Salmonella outbreak eat into the reserves that an insurance company keeps for exactly such scenarios. But once such an event does occur, there is a time and cost associated with rebuilding that reserve.
Health care insurance companies face a wide range of additional challenges. An equivalent of the combined ratio is the medical loss ratio (MLR) for the health care insurance companies, which measures the portion of revenues applied to providing services (the remainder being administrative costs). The Patient Protection and Affordable Care Act (PPACA) mandates an MLR of 85% for large payers and an 80% MLR for small and medium payers starting Jan 2011. This has created a significant challenge for health care insurance companies to play “clean the house” and reduce their administrative costs. This compliance does not come cheap, especially for the small companies, since their profit margins are typically one-third less than that of the large companies. Starting in 2012, health care insurance companies will have to reimburse the customers for the difference between the threshold MLR and the actual medical expenditure. These rebates could run into the billions. “Organizations in each sector that know how to innovate, operate lean and navigate change, while not getting tangled up in their own structure, will survive and do well,” says Paul Keckley, Executive Director of the Deloitte Center for Health Solutions. (Quoted from the article, “2011 State of the industry” in Managed Healthcare Executive magazine).
PPACA also guides the creation of health insurance exchanges to provide affordable care for individual patients. This creates the challenge of how to transfer the risk and calculating the risk parameters and placing an individual in the appropriate tier.
Another trend in health care insurance is pay for performance (P4P) programs where the providers are remunerated based on the quality of care delivered to the patients. The payers ( insurance companies) can only track this information if they have the necessary technology solutions in place to track the medical necessity, contiguous body parts and the necessary waivers and additional information from the providers, integration with external utilization management vendors etc.
Another really big concern coming to the health care providers is the implementation of ICD-10, the latest version of the International Statistical Classification of Diseases and Related Health Problems codes, which must be used on all HIPAA transactions, including outpatient claims with dates of service, and inpatient claims. Since this standardization is looked upon as an overall cost cutting measure, strict adherence would be necessary from the both the cost cutting standpoint and the government imposed compliance standpoint.
In addition, the 600-member Healthcare Billing and Management Association (HBMA) has identified the following 10 challenges for cost cutting:
1. Confusing codes and non-standard remarks with electronic payment
2. Inconsistent benefit information and separate mailings with paper payment files
3. Inefficient claims appeals process
4. Non-standard recoupment deadlines
5. Denials for multiple visits on the same day with different specialists
6. Incorrect claims adjudication based on a physician’s specialty
7. Inconsistent loading of contract payment terms across multiple systems
8. Outdated web sites
9. Outdated authorization systems
10. Unregulated credentialing processes
All of the 10 challenges could be addressed and alleviated if there is real time information exchange between the various parties involved in a transaction. But for that to happen, organizations either need to make expensive band-aid fixes to the legacy or client/server applications that are in place or completely transform their applications onto a modernized, standards based platform.
– Dheeraj Remella