Why is it that everyone can tell when your socks are mismatched, yet we see so many Apps that not only hurt your eyes in terms of design, but their poor UI leads to an even worse user experience. If A bad UI can cost users up to 30 minutes a day why is it that so few developers understand the need for not just a good, but a GREAT user experience for your application to be effective?
Those who do understand the importance of it, will leave the front end to a professional designer. However, with traditional development methods, if the programmers get started too early to create functionality, it is difficult to be true to the overall UX/UI design and deliver a great experience that works for your business.
It’s clear that we have come a long way from the desktop application. These days when we design applications not only do we have multiple operating systems to contend with, but we have various browsers with different versions, an array of mobile options, and in some cases, gaming consoles as a mode of interaction. To throw more fuel to the fire, innovation shops like Google are trying to redefine how a user interacts with apps.
Adapting To The Importance of UI/UX Design